'The Habit' TVC
Credits
Agency | What is New
Creative Director | Letitia Lerm
Creative Director - Copy | Michelle Marais
Original Score | Ben Breda Ludik
Director | Dirk Hanekom
Assistant Director | Alain Lotriet
Producer | Elisma Uys-Hanekom
Producer | Lolu Ncukana
Production Manager | Immanuel Bester
DOP | Décio Lourenço
Camera Operator | Andre Roux
Focus Puller | Andre Roux
Photographer | Bernard de Clerk
Editor | Dirk Hanekom
Gaffer | Denzil Cooper
Lighting Assistant | Rob Slinger
Grip Assistant | Christopher du Preez
Grip Assistant | Lwazi Jokazi
Audio Engineer | Tim Pringle
Final Grade | David Oosthuizen
Hair + Make Up | Carly Hendricks
Wardrobe Stylist | Carla Vermaak
Wardrobe Assistant | Dalton Smit
Set Stylist | Ingrid Corbett
Set Stylist | Tara Sloggett
Client
Safrican
Category
TVC
A TVC that tells the story of habits
Habits reveal what’s important to us. They also build legacies that can change the lives of our loved ones for the better. Safrican’s The Habit TVC tells the story of a single mother who, through sacrifice and commitment, provides her son with an amazing opportunity to see his late father for the first time. Just as her habit enriched his life, the habit of continually contributing to Life Cover, Funeral Cover, and a Savings Account can enrich the lives of those we leave behind.