Safari
Credits
Creative Director | Letitia Lerm
Art Director | Claire Bruining
Branding that feels safari, but not like typical safari...
Safari is an opulent travel luggage brand that transcends the ordinary safari-inspired brands basking in the South African sun. Aspired by the luxury of the safari experience, Safari wanted to carve its niche distinctively. To achieve this, we retained the cherished elements of the safari, while infusing a touch uniqueness. Complemented by a modern logo, illustrative elements, and luxurious patterns, Safari emerges as a brand that not only pays homage to the safari experience but stands out in a league of its own.
A timeless logo
The logo boasts a simple yet impactful design, featuring letter shapes that artfully blend thick and thin elements. Crafted to endure the test of time, it exudes a timeless quality while maintaining a modern and distinct vibe, accentuated by the stylish flare on the 'F'.
A modern Safari
The color palette seamlessly weaves together khaki greens and neutral tones, embodying the expected safari aesthetics. However, what adds an unexpected touch of extravagance is the vibrant pop of neon.
