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FOND
Credits
Creative Director | Letitia Lerm
Art Director | Claire Bruining
Photography | JR Media
Cheeky branding for a cheeky brand.
The goal with FOND was to create a distinctive brand that would set them apart in the oversaturated restaurant scene of Johannesburg. They sought branding that exuded cheekiness, fun, and a touch of rule-breaking flair.
Keep it simple
While the branding exudes a playful and flexible vibe, we maintained a clean and timeless design for the logo. This ensures its resilience, standing the test of time even as the surrounding elements evolve and change with the times.
Vibrant...like us
The color palette, comprised of bright and saturated hues, not only mirrors the vibrant energy of the team but also complements the vivid nature of the food photography associated with the brand.
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